Luu is a Los Angeles based jewelry brand rooted in celebrating and empowering women. The pieces in the collection are easy to wear, fashionable, and complement a woman’s unique personal style. Handcrafted with the highest quality material to ensure it lasts a lifetime, the skilled craftsmen work with only solid 14k or 18k gold and genuine gemstones. J. Luu sources their material from reputable companies and use conflict-free stones.
Created by Janet Luu, a Los Angeles native, and 3rd generation jeweler, she is inspired by nature, travel, and art. While in college, Janet enrolled in a jewelry making class and started designing and making jewelry as a hobby. After college she worked in finance for several years before leaving her job and returning to what made her happy, creating jewelry.